Sales, Marketing, Pricing & Communication Strategy Toolkit

Sales, Marketing, Pricing & Communication Strategy Toolkit

Sales, Marketing, Pricing & Communication Strategy Toolkit

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Sales, Marketing, Pricing & Communication Strategy Toolkit—

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The Story

This Toolkit was created by ex-McKinsey, Havas & Deloitte consultants. It is considered the world's best & most comprehensive Sales, Marketing, Pricing and Communication Toolkit. It includes all the Frameworks, Best Practices & Templates required to design and implement a robust Sales, Marketing, Pricing and Communication strategy.

Define and Implement your Sales & Marketing Strategy: (1) Market analysis, (2) Competitor analysis, (3) Sales analysis, (4) Marketing analysis, (5) Funnel process, (6) Company swot analysis, (7) Strategy frameworks, (8) Sales function vision, mission & values, (9) Marketing function vision, mission & values, (10) Sales strategic objectives & KPIs to reach our vision, (11) Marketing strategic objectives & KPIs to reach our vision, (12) Sales team & budget, (13) Marketing team & budget, (14) Four pillars: Product/Service positioning & value proposition, Communication strategy, Sales distribution strategy, and Pricing strategy
Define your Product/Service Positioning & Value Proposition: (1) Target market, (2) Product/service offering, (3) Product life cycle, (4) Product/service positioning: Key attributes, customer benefits & unique selling proposition (USP), (5) Value proposition, (6) Product packaging and design, (7) Product bundling, (8) Customer feedback integration
Define and Implement your Communication Strategy: (1) Background & context, (2) Communication objectives, (3) Approach, (4) Communication principles, (5) Overarching messages, (6) Stakeholder analysis, (7) Communication channels, (8) Key dependencies, (9) Communication risks, (10) High-level communication plan, (11) Detailed communication plan
Define and Implement your Sales Distribution Strategy: (1) Retail distribution, (2) Wholesale distribution, (3) Online distribution, (4) Own physical store distribution, (5) Franchising, (6) Strategic partnerships, (7) Multi-channel distribution, (8) Sales team structure, (9) Sales distribution strategy selection matrix
Define and Implement your Pricing Strategy: (1) Pricing fundamentals, (2) Pricing maturity model, (3) Current and target pricing maturity levels, (4) Pricing strategies, (5) Price sensitivity analysis, (6) Setting up prices, (7) Discount strategies, (8) Avoiding price war, (9) Performance monitoring
List your Potential Initiatives for each pillar
Create your Business Cases and Financial Models to assess Potential Initiatives
Prioritize, Plan and Implement your Projects: (1) Project Prioritization, (2) Business Roadmap, (3) Governance, (4) Dashboards, (5) Project Implementation: Agile Methodology, Design Thinking and Traditional Methodology, (6) Continuous Improvement (7) Post Projects Evaluation and Lessons Learnt, (8) Post Strategy Evaluation and Lessons Learnt
Define and implement your change management strategy and internal communication strategy: (1) Change management strategy, (2) Change management plans, (3) Implementation, tracking and progress management, (4) Effective communication, (5) Stakeholder engagement strategy

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 2

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 3

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 4

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 5

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 6

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 7

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 8

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 9

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 10

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 11

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 12

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 13

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 14

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 15

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 16

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 17

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 18

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 19

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 20

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 21

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Sales, Marketing, Pricing & Communication Strategy Toolkit - Image 22

Details & Craftsmanship

Every detail has been carefully considered to bring you the perfect product.

Description

This Toolkit was created by ex-McKinsey, Havas & Deloitte consultants. It is considered the world's best & most comprehensive Sales, Marketing, Pricing and Communication Toolkit. It includes all the Frameworks, Best Practices & Templates required to design and implement a robust Sales, Marketing, Pricing and Communication strategy.

Define and Implement your Sales & Marketing Strategy: (1) Market analysis, (2) Competitor analysis, (3) Sales analysis, (4) Marketing analysis, (5) Funnel process, (6) Company swot analysis, (7) Strategy frameworks, (8) Sales function vision, mission & values, (9) Marketing function vision, mission & values, (10) Sales strategic objectives & KPIs to reach our vision, (11) Marketing strategic objectives & KPIs to reach our vision, (12) Sales team & budget, (13) Marketing team & budget, (14) Four pillars: Product/Service positioning & value proposition, Communication strategy, Sales distribution strategy, and Pricing strategy
Define your Product/Service Positioning & Value Proposition: (1) Target market, (2) Product/service offering, (3) Product life cycle, (4) Product/service positioning: Key attributes, customer benefits & unique selling proposition (USP), (5) Value proposition, (6) Product packaging and design, (7) Product bundling, (8) Customer feedback integration
Define and Implement your Communication Strategy: (1) Background & context, (2) Communication objectives, (3) Approach, (4) Communication principles, (5) Overarching messages, (6) Stakeholder analysis, (7) Communication channels, (8) Key dependencies, (9) Communication risks, (10) High-level communication plan, (11) Detailed communication plan
Define and Implement your Sales Distribution Strategy: (1) Retail distribution, (2) Wholesale distribution, (3) Online distribution, (4) Own physical store distribution, (5) Franchising, (6) Strategic partnerships, (7) Multi-channel distribution, (8) Sales team structure, (9) Sales distribution strategy selection matrix
Define and Implement your Pricing Strategy: (1) Pricing fundamentals, (2) Pricing maturity model, (3) Current and target pricing maturity levels, (4) Pricing strategies, (5) Price sensitivity analysis, (6) Setting up prices, (7) Discount strategies, (8) Avoiding price war, (9) Performance monitoring
List your Potential Initiatives for each pillar
Create your Business Cases and Financial Models to assess Potential Initiatives
Prioritize, Plan and Implement your Projects: (1) Project Prioritization, (2) Business Roadmap, (3) Governance, (4) Dashboards, (5) Project Implementation: Agile Methodology, Design Thinking and Traditional Methodology, (6) Continuous Improvement (7) Post Projects Evaluation and Lessons Learnt, (8) Post Strategy Evaluation and Lessons Learnt
Define and implement your change management strategy and internal communication strategy: (1) Change management strategy, (2) Change management plans, (3) Implementation, tracking and progress management, (4) Effective communication, (5) Stakeholder engagement strategy

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